When you see or hear the word Diamond, do you think Diamond Supply Co. yet? If you do, I’m not surprised and if you don’t it probably won’t be long for most of you.
Just less than 15 years ago a young, broke teenager sat sweaty and dirty from a skate session, and looked down at his board trying to figure out what type of company he could start, so he could begin building his future as a skateboard entrepreneur. The answer was hardware and the company was Diamond Supply Co.
Fast forward 15 years, and the company that started with virtually zero capital has now become a leader and trendsetter in the skate/streetwear industry. Like many skateboard companies that made it through the drought in the late 90’s, Diamond has successfully rode the wave of trends and come out on top of them all, becoming one of the most sought after clothing brands in the business.