When you see or hear the word Dia­mond, do you think Dia­mond Sup­ply Co. yet?  If you do, I’m not sur­prised and if you don’t it prob­a­bly won’t be long for most of you.

Just less than 15 years ago a young, broke teenager sat sweaty and dirty from a skate ses­sion, and looked down at his board try­ing to fig­ure out what type of com­pany he could start, so he could begin build­ing his future as a skate­board entre­pre­neur.  The answer was hard­ware and the com­pany was Dia­mond Sup­ply Co.

Fast for­ward 15 years, and the com­pany that started with vir­tu­ally zero cap­i­tal has now become a leader and trend­set­ter in the skate/streetwear indus­try.  Like many skate­board com­pa­nies that made it through the drought in the late 90’s, Dia­mond has suc­cess­fully rode the wave of trends and come out on top of them all, becom­ing one of the most sought after cloth­ing brands in the business.

I came across this inter­view with Nick Ter­chay aka Nick Dia­mond on Hype­Beast, check it our here.